Xebec eMedia Blog

When more than 90 per cent of the target audience lives, eats and breathes social media, one cannot afford not to have a dedicated social media strategy that includes social media tools, networking sites and communities to create a buzz about your product.

Social media optimization (SMO) builds bridges between brands and customers, starts enduring conversations about brands in the Internet ecosystem to garner greater and more comprehensive brand visibility.

Social media optimization is a set of methods for attracting visitors to website content by promoting and publicizing it through social media. SMO is related to search engine marketing, but differs in several ways, primarily the focus being on driving traffic from sources other than search engines without spending money. It involves optimizing one’s business by using social sites, blogs, online communities etc.

Social Network Media is an online tool and a platform that people use to share opinions, insights, experiences, and perspectives with each other. Social media can take many different forms, including text, images, audio, and video. Websites such as Orkut, Minglebox, Facebook, Twitter and many more fit the bill. These are all websites that can now be used as places to put out marketing messages. One could also spread messages through blog posts and blog search engines.

It is Social Media that allows one to efficiently spread the word and generate an intense amount of interest for relatively unknown products or services. SMO, which used to be known as word-of-mouth sometime ago, is all about making something easy to spread.

SMO tactics can drive large number of people to a website and can also determine whether a startup, website or an idea will make it or not. It involves driving traffic to a website through new channels because search engines aren’t the only sites that drive big traffic anymore. While it’s not taking over SEO yet, it has the potential to do so soon.

Xebec eMedia and SMO benefits

Xebec eMedia has always considered SMO as a smart aspect of website architecture. Through social media optimization Xebec eMedia enables one to position one’s brands in front of prospective customers on one’s own terms and environment, which basically results in a more authentic marketing message.

Following the basic rules of Social Online Communities – increasing ones linkability, making tagging and bookmarking easy, rewarding inbound links, helping ones content travel through effective channels, Xebec eMedia ensures that it delivers the best to its clients. Working as catalysts who push your message across into the social media stratosphere where it is appropriated and carried forward by the social media natives, Xebec eMedia guarantees that one can expect nothing short of satisfaction in terms of wider reach and visibility.

The buzzword viral marketing refers to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales). It is best described as any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message’s exposure and influence.

Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands, to millions. Viral Marketing Promotions may take the form of video clips, interactive flash games, advergames, ebooks, brandable software, images, or even text messages.

Benefits of Viral Marketing

Like tiny waves spreading ever farther from a single pebble dropped into a pond, a carefully designed viral marketing strategy ripples outward extremely rapidly. An effective viral marketing strategy gives away products or services, provides for effortless transfer to others, scales easily from small to very large, exploits common motivations and behaviors, utilizes existing communication networks and takes advantage of others’ resources and count Viral Marketing Successes for Business.

Social Networking sites (like: MySpace & Orkut), Social Sharing sites (like: YouTube) and Social Bookmarking sites (like: Digg) have made it relatively easier to reach out to a wide audience.

Viral marketing is widely touted as the new way to increase market penetration and build brand awareness in the Internet space. Viral Marketing Idea can be used to build traffic and web site awareness at very low cost. Since start-ups are strapped for cash, and there is great pressure to build a customer base rapidly, viral marketing has great appeal.

Xebec eMedia & Viral marketing

The simplest way to explain viral marketing is to think in terms of mainstream networking. Your contacts know about you and your site and you hope that they pass that information on to someone else. But hoping is not a good way to approach web marketing and you need to be pro-active in promotion. And this is where Xebec eMedia comes into play.

Xebec eMedia utilizes viral marketing as a marketing technique to induce web sites or users to pass on a marketing message to other sites or users, creating a potentially exponential growth in the message’s visibility and effect. Viral marketing offers two new insights. First, it envisions a world where marketers can build a customer base at a (nearly) zero acquisition cost. Second, it argues for a move from marketer-to-consumer communication to consumer-to-consumer communication.

By implementing viral marketing strategies, Xebec eMedia provides an incentive for web site visitors to carry a sales message. This incentive is usually a free carrier tool for that marketing message or a means by which it is easier for people to spread the word about their products and services. The idea of viral marketing is not to push your visitors into delivering your sales message to others, but as a side effect of them gaining benefit from a utility or service that you offer.

The modern business scenario is highly competitive and advanced and a well-organized, prominent website is mandatory for successful business dealings. Nowadays most people depend on search engines for various needs, and search engines provide a number of search results of websites. It is obvious then, that a low ranked website offers little or practically no exposure. The ranking of a website is affected by various factors such as website design and content. A website should therefore have eye-catching and user-friendly design, fresh and persuasive content and proper link exchanges.

The process of getting a website to the top of the search engines is known as search engine optimization (SEO). SEO has proven to be one of the most cost-effective forms of marketing available today.

Benefits of SEO

The need for SEO has become acute in the past few years. Web sites are being created with Java, Flash and images all of which search engines cannot understand and ignore. If the content of your website is ignored by the search engines then they cannot index your site, if your site is not indexed then no one will find your site by searching for it in Google, Yahoo, MSN, etc. and if no one can find your site then your hard work and money spent in creating the site goes in vain.
Search engine optimization is a practical and effective solution for increasing traffic to a website thereby making the business conspicuous online. One of the major benefits of SEO service is that it helps to create a website favorable to both visitors, and the search engines. Specially designed and result-oriented SEO services provide systematic and reliable search engine solutions together with a plenty of benefits of SEO. These include user-friendly website design or redesign, keyword-rich content writing, increased website visibility, enhanced online sales, etc. SEO is not ‘spamming’ the search engines – it is simply helping the search engines help you

Xebec eMedia and SEO

Xebec eMedia has been in the search engine marketing industry for over two years and their strategies continuously evolve to meet the needs of the clients. In the uncertain world of search engine optimization, Xebec emedia’s straight forward approach has consistently delivered results, which is why they are so optimistic about search marketing.

Anybody can claim to be the best Internet marketing firm around, but the real proof is in the results. Xebec eMedia has true success stories to show what one can expect in terms of satisfaction and wider reach. In addition to search engine optimization, Xebec eMedia also provides other Internet marketing services such as search-friendly web design, pay-per-click (PPC), Search engine marketing (SEM), viral marketing, display advertising, social media optimization, mobile marketing optimization and email marketing.

Top rankings are indeed important for any business, but even more important is to see that those top search rankings bring in targeted traffic that converts to sales. And Xebec eMedia has just the tools to help one’s website generate leads, sales or simply build awareness.

Tags:search engine marketing, best Internet marketing firm, search engine optimization, pay-per-click (PPC), Search engine marketing (SEM), search-friendly web design, search engines, viral marketing